Privacy Policy

01 Who we are

This website is operated by the practice of Prof. Dr. Ahmed Ali, a PMDC-verified Orthopaedic Surgeon offering online orthopaedic consultations to patients across Pakistan and overseas. In this policy, "we", "us" and "our" refer to this practice. For any privacy question, you can reach us using the details in the Contact section.

02 Information we collect

We only collect the information needed to arrange and deliver your consultation. This may include:

• Contact details — your name, phone number and city, provided when you book or enquire.
• Booking details — your selected date and time slot, and the body area or main problem you describe.
• Health information you choose to share — a brief description of your symptoms, and any X-rays, MRIs, scans, prescriptions or reports you upload before or during the consultation.
• Consultation records — notes, diagnosis, treatment plan and prescriptions created by Dr. Ahmed as part of your care.
• Technical information — basic, non-identifying data such as your device type and general usage, collected automatically to keep the website working and secure.

You are never required to upload any reports to make a booking. If you don't have any, Dr. Ahmed will advise during the consultation which tests, if any, you need.

03 How we use your information

We use your information strictly to provide and improve your care, specifically to:

• Confirm your booking and arrange your consultation date and time.
• Contact you about your appointment, reports, or follow-up.
• Allow Dr. Ahmed to assess your condition, reach a diagnosis, and prepare your treatment plan and prescription.
• Keep an accurate medical record for continuity of your care.
• Respond to your questions and provide customer support.
• Meet our professional, legal and regulatory obligations.

We do not sell your information, and we do not use your medical data for advertising.

04 Consent & lawful basis

We process your information on the basis of your consent — given when you submit a booking or enquiry — and for the purpose of providing the healthcare you have requested. Because health information is sensitive, we treat it with extra care and only use it for your care and our related professional duties. You may withdraw your consent at any time by contacting us, although this may mean we can no longer provide the consultation.

05 Sharing & disclosure

Your information is kept confidential and is only ever shared where strictly necessary:

• With you — your diagnosis, plan and prescription are shared directly with you.
• With trusted service providers — such as secure communication or scheduling tools used to deliver the consultation, who are only permitted to use your data on our instructions.
• Where the law requires it — for example, to comply with a legal obligation or protect someone's safety.
• With your explicit permission — for instance, if you ask us to share a report with another doctor or family member.

We never share, rent or sell your personal or medical information for marketing purposes.

06 Data security

We take reasonable and appropriate measures to protect your information. Our website is served over an encrypted SSL/HTTPS connection, so data you submit is transmitted securely. Access to your medical information is limited to those involved in your care, and we apply safeguards to guard against unauthorised access, loss or misuse.

No method of transmission over the internet is ever completely secure, but we work to protect your data and to act quickly if a problem arises.

07 Medical confidentiality

As a medical practice, we are bound by professional standards of confidentiality. Everything you discuss with Dr. Ahmed, and every report you share, is treated as confidential medical information and handled with the same discretion you would expect from any reputable hospital or clinic.

08 Data retention

We keep your information only for as long as necessary to provide your care, maintain proper medical records, and meet our professional and legal obligations. When information is no longer needed, it is securely deleted or anonymised. You may ask us to delete your data where we are not required to keep it (see Your rights).

09 Cookies & analytics

This website uses a small amount of local browser storage to remember your progress (for example, so a pop-up doesn't show repeatedly in the same visit). We may use privacy-respecting analytics to understand general, anonymous usage and improve the site. These do not identify you personally. You can clear cookies and local storage at any time through your browser settings.

10 Third-party links

Our website links to our Instagram page. When you follow such a link, you leave our site and are subject to that platform's own privacy policy. We are not responsible for the practices of third-party websites.

11 Your rights

You have the right to:

• Ask what personal information we hold about you and request a copy.
• Ask us to correct information that is inaccurate or incomplete.
• Ask us to delete your information where we are not legally required to retain it.
• Withdraw your consent to our use of your information at any time.
• Object to or restrict certain uses of your information.

To exercise any of these rights, simply contact us — we will respond as promptly as we reasonably can.

12 Children's privacy

Consultations for children should be booked and managed by a parent or legal guardian, who is responsible for the information they share on the child's behalf. We handle a child's medical information with the same care and confidentiality as any patient's.

13 Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practice or legal requirements. The latest version will always be published on this page with an updated date at the top. We encourage you to review it periodically.

14 Contact us

If you have any questions about this Privacy Policy, or wish to exercise your rights, please reach us via our booking form or Instagram: